Business Member's Marketing Features
Click The EEP Registration Link At The Bottom Of The Page To Register
ABOUT ESTES PARK.COM
The "Enjoy Estes Park" is a FREE web site donated to ALL businesses in Estes Park by Outdoor Eyes to help promote and market your business as well as promote the town of Estes Park. The "Enjoy Estes Park" web site offers your business powerful marketing management and marketing tools to present your business to the visitors & residents of Estes Park. Imagine... visitors planning on visiting Estes Park/RMNP are able to take a tour of Estes Park/RMNP to plan on what they intend on seeing/doing BEFORE and DURING their visit. I have been an entrepreneur for 40 years (starting numerous companies) and have taken my business marketing experience and incorporated my knowledge into this web site. I created a web site with marketing tools that I would like to have if I owned a business in Estes Park. This is my way of giving back to the Estes Park Community. I hope you use all the features available to help make your business prosper. Here are some of the features available for your business.
YOUR BUSINESS IMAGE IS RANDOMLY DISPLAYED ON EACH PAGE:
As visitors to the web site view each page, your business image is randomly seen at the bottom of each web site page. If a visitor is searching for a particular type of business, the visitor can use the "Select A Category" selection list. The visitor can search for categories such as breakfast restaurants, lunch restaurants, dinner restaurants, lodging, gift shops and any other type of business that they are interested in. A complete list of all business images will appear in the category selected. A visitor can also use the Select A Member Pull-Down Selection List if they already know the name of a business member. When a visitor wants to learn about your business, a quick click to your image displays an overview of your business. (explained below)
CUSTOM DESIGN YOUR SPECIALS AND EVENTS FOR THE CALENDARS:
There are 2 types of calendars available for the visitors: a specials calendar and an event calendar. You have a powerful business design center to post in the daily calendar for all type of specials (birthdays, discounts, sales, special seasonal menus, free offers, promotions, etc.) or events (bond park, children, cultural, dancing, educational, fair grounds, festival, music concerts, outdoor activities, etc.) For instance, visitors can view all the special sales or all the special menus at a restaurant for a specific day. If you custom design a coupon (shown below), your coupon will appear on that day. There are numerous types of coupons that you can custom design for the visitors. Each web site page displays a random post for both the specials calendar and the event calendar. (shown below)
The calendar includes additional information of each post. Each post could contain (optional):
 XTRA button, when clicked, displays a custom style sheet about your promotion (explained below).
 ABOUT button, when clicked, display a profile of your business (explained below).
 EMAIL button, when clicked, allows a visitor to contact you by email.
 COUPON button, when clicked, displays the coupon that you have created to complement the promotion for that day.
CUSTOM DESIGN YOUR SPECIALS AND EVENTS COUPONS:
You have many types of coupons that you can custom design (birthdays, discounts, $ amount coupons, etc.) Your coupon will have an expiration date and can have stipulations attached to the coupon. The birthday coupon can have the requirement that it must be used on the person's birthday, the week of the birthday or the month of the birthday. The coupon will have the person's name printed on the coupon. Here are a couple of examples shown below:
GIFT CERTIFICATES:
Gift certificates (optional) can be sold to the visitors. The sale of the gift certificate by credit or debit card is authenticated, approved (by PayPal) and the money goes directly into your bank account. There are 2 types of gift certificates that you can sell. The first type of gift certificate is a dollar to dollar gift certificate. If a person purchases a $50.00 gift certificate, the buyer will receive a $50.00 gift certificate. The second type of gift certificate is a bonus gift certificate. If a person purchases a $50.00 gift certificate, the buyer will receive a percentage increase ($50.00 purchase might be a $60.00 gift certificate - a 20% bonus). The bonus gift certificate is custom designed by you. The samples are shown below:
YOUR BUSINESS PROFILE (WHAT THE VISITOR CAN SEE):
Your business profile gives the visitor a terrific overview of your business. This is a very powerful marketing tool for you to introduce your business to the visitors. On the top of your profile will be buttons for the visitor to click. Some of the button information has been described above:
  
  
There are additional features available on your business profile. These include how your business has been rated by your customers (thumbs up or thumbs down), your business address, your telephone number, your web site (if available), an overview about your business and comments about your business. Your customers can also leave comments about their experience with your business and you CAN LEAVE REPLIES TO THOSE COMMENTS.
A custom designed style sheet (additional information, announcement, art show, celebration, entertainment, events, food menu, guided tours, specials, etc.) can be created to add additional information about your business. Two examples are shown below:
VIDEO & MAP:
A map to your business will be automatically added to help the visitor find your business. Directions on how to drive to your business is automatically generated. You have the option to add a custom designed video to your profile showing the visitor what your business is all about. This is a very powerful way to market you business to the visitors. If you already have a video or you can create your own video, just upload it to youTUBE and your video will be seen on your business profile. If you do not have the ability to create you own video, contact Outdoor Eyes for assistance (Outdoor Eyes does not create videos for your business). Your custom business video is optional... but it will DEFINITELY help market your business.
OPT-IN EMAIL LIST:
Give the visitor the opportunity to be notified of your special promotions, new products, announcements, etc. by signing up for your email opt-in list. When you have a special promotion, you can send bulk email to all the visitors that have signed up.
FREQUENT REWARDS CARD:
Custom design a Frequent Rewards Card for customers that purchase from your business and reward them for multiple purchases.
ESTES PARK GIFT BASKET:
Give a reason for a new resident to visit your business. An "Enjoy Estes Park" gift basket includes gifts from businesses welcoming the new resident. The new resident has to visit your business in order to receive your gift.
FASTTRACK MARKETING ANALYSIS TOOLS:
Use the Fast Track analysis to help you create the best possible marketing campaigns and strategies. Fast Track tracks the number of views on your profile page, the number of views to your style sheet, the number of views to your comments, the number of views to your coupons (regular and birthday), the number of views to your gift certificates (regular and bonus), the number of coupons (regular and birthday) that were printed and the visitors per month. FASTTRACK compares your statistics to the statistics of all the businesses and makes suggestions on how to improve and structure the marketing for your business. Statistical standards are established for creating a healthy marketing campaign.
CUSTOM PACKAGES:
Create your own customs packages with Lodging, Entertainment, Dining & Health. The combination of all these businesses will help increase the marketing exposure to the visitors of Estes Park.
RESTAURANT DINING RESERVATION SERVICES:
Accept dining reservations for your restaurant 24/7. Why lose out on possible business? Use the Enjoy Estes Park dining reservation services to capture new business even when you are closed!
HIGH VISIBILITY & MAXIMUM EXPOSURE FOR YOUR BUSINESS:
Outdoor Eyes publishes a monthly Newsletter (10,000+ subscribers), has 2 large forums (outdoor adventure & outdoor photography) that attracts many visitors, has outdoor adventure ecards (1,000+ sent each day) and many informative outdoor adventure and outdoor photography articles that are rated in the top 10 listing on the search engines. The visitors to Outdoor Eyes can become visitors to RMNP and Estes Park... and they might become visitors to your business, too. Visitors that want to know more about the RMNP trails will be able to view a video of each trail, read comments from other hikers, view the thumbs up / thumbs down of the trail and other valuable resources. An Outdoor Eyes article is seen weekly in the Estes Park NEWS and the "Enjoy Estes Park" web site will be mentioned weekly. All this adds up to MAXIMUM exposure and MAXIMUM visibility for your business.
TAKE A TOUR:
Please take a tour to view some of the businesses already established on "Enjoy Estes Park". Each business uses their tools differently and it will give you an idea of the multitude of ways that you can develop your marketing strategies for your business.
REGISTRATION:
Your business registration is free and there are no additional costs. When you register, your business images will be preloaded, your map will be added and a lot of your business information will be included. It is very fast and effective way to help you get started. So, click the MEMBER REGISTRATION link located at the bottom of any page to get started. You can't participate unless you register.
THE FUTURE:
As more businesses and visitors use "Enjoy Estes Park", additional features will be added to help the visitor as well as your business. "Change" is a healthy word in a business environment and you, as business owners, have to constantly look at your business and add new ideas or remove the ideas that didn't work as well as you hoped they would. We hope you enjoy using this web site as much as we have enjoyed developing it. If you need any assistance in understanding how to use this web site in the must effective way possible for your business, just send us an email (link at the bottom of the page) and we would be happy to stop by.
Enjoy Estes Park
Click The Business Registration Link At The Bottom Of The Page To Register
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